Peter Muller

Head of Insights



Peter is currently Head of Business Insights at Capsule, a digital pharmacy start-up, where his team focuses on ensuring that everyone at Capsule has the information they need to make the right decisions. Joining in 2017, he built the data, analytics, and insights functions from scratch, including data infrastructure, self-service reporting, experimentation, and qualitative research as the business grew >60x and expanded to 50 markets nationwide.

Prior to Capsule, Peter spent time in SaaS sales and ecommerce operations, as well as a 6 year stint running growth strategy for Google's Small Business advertiser segment. The role involved designing sales, marketing, and product initiatives to grow revenue from a segment of 2 million of Google's small business customers spending $2bn annually.

Peter graduated from Princeton University in 2008 with a degree in Near Eastern Studies and Arabic Language. He currently lives in New York City.

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